A car incentive is a special payment from Toyota to a car dealer to help the dealer sell slow-selling models or to move inventory to make way for new car models. New Toyota incentives can also take the form of special lease or finance rates. In the majority of cases, shoppers may either choose to receive a cash rebate or a special finance/lease rate, but can not receive both. To learn more about the new Toyota car incentives that are available to you today, choose a link below.