The Yaris is the lowest priced Toyota, the Toyota that best represents the value of good, basic transportation. Except the Yaris is better than just good. It boasts handsome looks, pleasant road manners, perky performance, and a well-tailored interior.
Yaris was introduced as a 2007 model. For 2008, a sporty S version of the liftback joins the Toyota Yaris lineup. The Yaris S liftback and sedan benefit from special interior and exterior trim: a leather-wrapped steering wheel and shift knob, amber-illuminated tachometer, special seat fabric, and color-keyed spoilers under the front and rear bumpers. Aluminum-alloy wheels are optional.
The Yaris is a reminder of what has made Toyota the world's leading carmaker: the ability to cater to a wide range of luxury and specialty market niches without forgetting how to build good, basic transportation. All Yaris models combine an inexpensive sticker, outstanding fuel mileage and the solid integrity that underlies every Toyota vehicle.
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