"If at first you don't succeed, lower your standards." Obviously a harmless little joke, but Infiniti took it to heart. You may recall that in 1990, Nissan's then-new premium division did a clutch-drop launch into the luxury car market that resulted in little more than a sales stall. After a few more generally good cars that didn't fare much better, a dejected management started resorting to decontenting, penny-pincher engineering, and slapping new badges on old Nissans - practices that ran so rampant that by 2000, Infiniti was running around with a 4-cylinder, front-drive, dead axle-suspended economy car with plasticky leather and less muscle than an Oldsmobile Alero.Making mistakes is one thing. Giving up is another.But just when the end seemed so near, news set forth about a fresh product that was to be called G35. Another warmover of the G20 (the car described above)? Nope. With two times the firepower from a "Ward's Ten Best Engines" V6, a properly suspended rear-wheel-drive chassis, more human space, a look no one had seen and a price no one could believe, the G20 and G35 have about as much in common as Linkin Park and a Lincoln Town Car. Everything about the G35 that needed to be new, was, and what little was shared was something you'd probably want.Meet Infiniti's revised opinion on what constitutes entry-level luxury.
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