Whatever doubt once surrounded Lexus's quest to become Mercedes's equal is now a long-forgotten memory. Even before its tenth anniversary, Lexus had already marked history with standard-setting quality, world-class luxury, and the prestige that naturally follows such unparalleled goodness. By the time Mercedes quietly starting slashing prices by thousands while Lexus hiked up its own, success was clear.But instead of resting on its laurels, the confident Lexus of 2001 decided to go after that other Teutonic titan, BMW, and aimed straight at its most revered product, the 3-series. Naming its creation the IS300, the formula hardly differed at all: rear-wheel-drive, inline six-cylinder engine, automatic and manual transmissions (a lucky last-minute decision), only the best suspensions and only the smallest dimensions. Lexus may lack multiple engines and two-door body styles, but the important ingredients are status quo.Now, knocking the chip off the king's shoulder can be called one of two things - brave or suicide - depending on whether you can or can't pull it off. On one hand, this is Lexus we're talking about, but then, they don't call them Ultimate Driving Machines for nothing. Tough call.
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