One truth of the auto business: you never know what the market will favor tomorrow. Sports cars, monster SUVs, and fadmobiles all seem to take their turns in the spotlight, and no one wants to miss out on the big bucks. Problem is, that light can vanish in, say, the time it takes OPEC to turn off the tap. For a company with limited monetary resources, there's always the question of where to invest the dough.This seems to have been a favorite game of General Motors, whose resources are anything but limited. GM rode the truck-and-SUV tidal wave of the 90s at the complete neglect of their aging cars, whose primary purpose in life was to balance the Corporate Average Fuel Economy of the guzzlers. With each Suburban raking in five-digit profit numbers, who could care about the losses on those little Cavaliers?Someone, apparently. Someone on the inside who knows that the tide can shift anytime - anyone seen the sales stats on SUVs lately? - or someone who remembered that many young, impressionable buyers start out at the entry-level. Maybe it was a visionary who saw past short-term profits and realized that selling hard-to-respect cars makes for a hard-to-respect company. Hopefully it's at least one of these reasons that, roughly 8,400 sunrises after the dawn of the Cavalier, inspired this all-new Cobalt from Chevrolet.
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