In the latest of the popular zoom-zoom commercials, the Protege5 is the fetching yellow car dazzling the fetching little boy. Mazda is trying to create a fetching new feeling, by building more cars like this and letting people know it. But Mazda has been building fetching cars for some time now-RX-7, Millenia and Miata to name three-but can't seem to get recognized for it. Maybe the Protege5 will do it.