The Ford Explorer is easily the best-selling sport-utility in America. Nearly one of every six sport-utilities sold today is a Ford Explorer. Nearly 2.8 million SUVs were sold in 1998 and some 425,000 of them were Ford Explorers. About 430,000 Explorers were sold in 1999. The Explorer outsold its nearest competitor nearly two-to-one.
What's the significance of all these numbers? Simply this: Ford must be doing something right to sell so many Explorers. Indeed, the Explorer offers something for just about everyone, from budget-priced XLS models to feature-laden Eddie Bauer and premium Limited models. There are two-door and four-door Explorers with V6 and V8 engines and two- and 4-wheel drive.
As if that's not enough, the 2-door Sport model gets its own identity with special styling cues and a new model, the Explorer Sport Trac, will combine the features of a sport-utility and a pickup truck.