Even with a complete redesign last year, the Toyota Corolla remains an unobtrusive car, one that seeks to meet the needs of buyers looking for transportation rather than sensation. The absence of flash can make any car a difficult selling proposition, but customers are so attracted to Corolla's reasonable price and reputation that near-invisibility seems to have no effect on sales.
One rung down from the popular Camry, the Corolla enhances Toyota's reputation for meeting the needs of its customers, blending long-time virtues with new strengths into an appealing whole.
As a model name, Corolla has been around for some 30 years, evolving from a tiny imported sedan of slightly odd appearance into a made-in-America compact that sells well and is routinely praised for its refinement.
Naturally, there are numerous companies looking for a big slice of this market. Honda, Nissan, Volkswagen, Dodge, Chevrolet, Ford and Saturn all offer their own interpretations of what a compact car should be. And they all build good cars.
The Corolla meets this challenge with Toyota's strong durability and reliability record.
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