There's no question that the influx and
popularity of imported luxury cars made an indelible mark on American car
makers--and the mark was a bruise. It took a wholesale retooling of classical
Detroit mindsets to confront this formidable offshore challenge, and in
these upscale car wars the domestics emerged from their foxholes loaded
for bear. The simple fact that the Aurora even exists is ample proof that
the message of luxo-imports has been intercepted, decoded, and implemented.
Briefly recapping the now familiar narrative, the Olds product line
was in dire need of fresh blood when the sleek Aurora sedan was introduced
in the fall of 1994 as a '95 model. It immediately became something of
a heartthrob for the normally jaded motor press, who embraced the Lansing
automaker's new grasp of the subtle characteristics of luxury and performance.
It was obvious that the Infinitis and Lexuses of the world had provided
the template for Aurora. What we said last year in these pages is still
true--Olds sought to rebuild its image, starting from the top, and it's
worked.
All vehicle information displayed on this web site is supplied by the offering dealer or other third parties. This site is not responsible in any way for the accuracy or completeness of such information. This site provides this classified listings service and materials without representations or warranties of any kind, either express or implied. All prices and specifications are subject to change without notice. Prices may not include additional fees such as government fees and taxes, title and registration fees, finance charges, dealer document preparation fees, processing fees, emission testing and compliance charges. Please contact seller for updated information.