The Toyota Prius is available in base ($22,475) and Touring Edition ($23,370) trim. A wide range of option packages allow for additional personalization.
Standard features include fabric upholstery; electric air conditioning with a micron filter; power windows, door locks and heated outside mirrors; remote keyless entry; cruise control; a tilting steering wheel with redundant climate and audio controls; intermittent front and rear wipers; a six-speaker AM/FM/CD stereo; and P185/65 all-season tires on 15-inch aluminum wheels.
The Touring Edition rides on a more tautly tuned suspension and P195/55R16 wheels and tires. Visually, it's distinguished by HID headlamps with integrated fog lamps, and a larger rear spoiler.
Options are bundled into packages, with each succeedingly numbered package building on the contents of the previous packages. Package 1 comes standard. Package 2 ($575) includes vehicle stability control (VSC), a reversing camera to help you see what's behind you, Smart Key access, and MP3 capability for the stereo. Package 3 ($2,105) adds a premium nine-speaker JBL stereo with CD changer and Bluetooth; and Homelink. Package 4 ($2,580) adds HID headlamps with foglamps and a security alarm. Package 5 ($3,280) adds navigation. Package 6 ($4,550) tops it all off with leather seats and a leather-wrapped steering wheel.
Safety equipment that comes standard includes antilock brakes (ABS), Electronic Brake-force Distribution (EBD), Brake Assist, and traction control. Standard passive safety features include advanced multi-stage, dual front airbags; side-curtain airbags designed to offer head protection for front and rear passengers; seat-mounted side-impact airbags for torso protection for driver and front-seat passenger; three-point seatbelts and head restraints at all five seating positions; and rear seat head restraints that are adjustable. A tire pressure monitoring system comes standard.