At some point, the designers of the Dodge Dakota must have thought of the story of the
three bears. It's smaller than a full-size pickup, a bit larger than a compact,
designed for people who want the power, room and toughness of a full-size truck with
the value, style and maneuverability of a compact.
The Dakota became the first midsize pickup--self-anointed--when it was introduced as a
1987 model. It still holds that distinction today, though compact pickups--Ford
Rangers, GMC Sonomas and Chevrolet S-Series--have gotten bigger.
Dodge is so bullish on its midsize truck that it doesn't even sell a compact. That
makes business sense, because sales of compact pickups have recently been declining.
Compact pickups were bought by millions of baby boomers in the 1970s and 1980s, people
who wanted the utility and image of a truck without the higher prices and bigger
parking requirements of a full-sized model. Compact pickups in those days came with
low prices and competed with subcompact sedans.
Nowadays the price of a loaded compact pickup puts it in the same territory as
lower-priced sports cars, mini sport-utility vehicles and midsize sedans. Many compact
trucks still have an attractive base price, but the average transaction prices are
much higher. A modestly equipped compact pickup typically tops $15,000.
The higher prices have driven many of the new generation of entry-level buyers away.
And the baby boomers are now older, raising families, making more money and are
driving roomier, higher-priced sport-utilities and luxury sedans. Auto makers blame
the higher prices on increasing safety and emissions regulations. This has left
manufacturers with three basic choices: Wage the price war with stripper models devoid
of profit, market loaded high-end trucks with strong image, or get out of the compact
truck business.
Ford, Chevrolet and GMC are fighting in the trenches with their competitively priced
compacts. Toyota has gone upscale with its sporty Tacoma 4wd trucks. Nissan's compact
truck is showing its age, Mazda's B-Series trucks are Ford Rangers with a different
front end and Mitsubishi has given up on the segment.
The Dakota straddles the fence. It competes with the compacts in terms of price, while
offering a little more size, as well as the only V8 engine option south of a full-size
truck. While a Dakota can be appealing to small businesses that don't need a full-size
truck, most of them are bought for personal use. People use them to haul snowmobiles,
personal water craft, surf boards. Or they buy the 4X4 Sport model and turn it into an
image machine.
The Dakota has been around for nearly a decade now and its boxy styling is starting to
show its mileage. Dodge will launch a totally redesigned Dakota this fall with new
styling--probably derived from the full-size Ram--a new interior and significant changes
to the powertrain.
Meanwhile, the current model still attracts attention. Young guys look at it and
immediately start talking about lift kits and other modifications. They see it as a
sport truck. Older buyers seem to like its no-nonsense looks, so Dodge managed to
strike a good balance between these two groups.
Like the full-size trucks, the Dakota offers a vast range of drivetrains, cab
configurations and bed lengths: There's 2-wheel drive or 4-wheel drive, a choice of a
2.5-liter 4-cylinder engine, 3.9-liter V6 or 5.2-liter V8, standard or regular cab,
6.5-ft. short bed or 8-ft. long bed. There are 5-speed manual and 4-speed automatic
transmissions, three rear-end ratios with or without limited-slip, three wheelbase
lengths and three tire sizes.
We drove a regular cab 4X4 Sport model with the 5.2-liter Magnum V8 engine, 4wd and a
5-speed manual transmission. At the end of the test, we decided we might have equipped
this truck differently had we ordered it for ourselves.
First, there's the engine choice.
Power has been increased by 20 percent on the 2.5-liter 4-cyl. engine for 1996 to 120
hp and 145 lb.-ft. of torque. This setup is best for those who don't need a lot of
power and are looking for economy. All three of the Dodge engines burn regular 87
unleaded, but as you'd expect, the 4-cyl. gets the best fuel economy--21 mpg city/25
mpg highway, according to the EPA. This compares with 17/23 for the V6 (16/20 with the
automatic transmission, 15/19 for 4wd), and 15/20 for the V8 (14/18 with the
automatic, 14/17 manual with 4wd, 13/17 automatic with 4wd).
Small businesses and buyers looking for light utility may be attracted by base prices
ranging from $11,075-$13,170 for the 4-cyl. model, available only with regular cab
with 2-wheel drive. Most are based on the 112-in. wheelbase, but a Work Special model
is available in the 124-in. wheelbase.
The V6 model strikes a balance between 4-cyl. economy and V8 muscle, with 175 hp and
225 lbs.-ft. of torque. It's a good compromise for buyers who need to haul heavier
loads on a regular basis or those looking for a lower-priced 4X4 Sport model.
The V8 produces 220 hp and 295 lbs.-ft. of torque, good for hauling heavy loads. A
properly equipped Dakota offers a payload capacity of 2600 lbs. and a towing capacity
of 7100 lbs., and both are impressive numbers. We recommend ordering the automatic
transmission with the V8 engine, to help tame the beast.
The standard cab comes with a short box or a long box. The short box has a 111.9-in.
wheelbase, while the long box has a 123.9-in. wheelbase. The Club Cab stretches to a
130.9-in. wheelbase. A longer wheelbase provides more stability and ride comfort,
while a shorter wheelbase provides more maneuverability in tight places and better
ground clearance over rough terrain.
The first thing we noticed about the Dakota interior is that it looks like a
10-year-old design, a far cry from the beautifully designed Ram interior. The Dakota
dash looks blocky and dated.
Once we got past the nostalgia, though, we realized the inside of a Dakota was not
such a bad place to be. It's a comfortable, roomy truck and all controls are
straightforward. The cup holder cannot be missed. Mounted in the center of the dash in
front of the passenger, it pulls out to hold two cans of soda. While conveniently
located, it's an unattractive piece that shouts plastic. And it looks fragile.
Our Dakota was a regular cab Sport model. The seatbacks do not flip forward to allow
easy access to the small storage space behind the seats. This setup was inconvenient
when two of us went to the mall and picked up some large items that would have blown
out had we put them in the bed. The Club Cub version (see photo) helps out
considerably in this regard.
Our 4X4 Sport model rode and handled well and the 5.2-liter Magnum V8 engine produced
lots of power. The engine itself isn't the smoothest V8 we've seen, but it sounds
powerful and sure of itself. Our truck also had the 5-speed manual transmission, and
the V8 delivered so much torque that it was a challenge to keep from spinning the rear
tires, especially on wet pavement.
Throw in some tight, bumpy corners and the driver has to pay attention to keep the
rear end from trying to pass the front, particularly a driver in a hurry. That's why
we recommend matching the V8 with the automatic transmission. A V8-powered Dakota with
an automatic provides the same payload as one with a manual transmission, so power
loss is negligible and driveability is improved.
Those who opt for the 4-cyl. engine, however, will find the automatic transmission
soaks up more power than the 5-speed gearbox, which shifts smoothly and precisely. The
V6 buyer could argue the merits of either transmission.
The on-demand 4wd system features shift-on-the-fly, eliminating the need to stop for
snowstorms or muddy roads that may suddenly appear.
Overall, the Dodge Dakota is a good, competent truck. But it has the misfortune to
belong to the same family as the Dodge Ram, which is a great truck. And with prices
overlapping, we'd prefer a low-end Ram over a high-end Dakota. Or perhaps a competing
compact.
On the other hand, Dakota transaction prices may be quite different from suggested
retail prices. With a new Dakota due this fall, dealers are likely to be willing to
bargain. The last time we checked, Dodge was offering cash rebates on these models.